Rolex Milgauss-anti-magnetic Masterpiece
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With the rapid development of technology these days, many work conditions require the need to function in magnetically intense fields. Whether these be aerospace engineering, telecommunications, research labs or medical imaging equipment, the people that command these positions require a time piece that will enable them to accurately tell time under these conditions. Enter the 2007 version of the Rolex Milgauss.
The Milgauss originally released in 1957, celebrates its 50th birthday this year, and as a result the Milgauss is given an update. The dial features a lightning bolt inspired seconds hand over a black dial. The hour markers are both white and orange with orange creating the minute numerals.
A slight green tinted sapphire crystal highlights the dial. The watch is securely fasted to your wrist via a stainless steel Oyster bracelet. After all the hype fueled mainly by Rolex enthusiasts, there really isn’t all that big a demand for watches that can withstand 1000 gauss. The original Rolex Milgauss line-up itself, was dropped by Rolex from their line-up in 1988 for being one of the slowest sellers among the Rolex offerings.
Because of this Rolex’s Milgauss production is probably at the level of the expected demand a few years down the road, and not geared to meet the initial high demand. If Rolex was to produce Milgauss watches to meet the initial expected demand, it would have to scale back production later, or watch Milgauss prices go through the floor.
Historically, Rolex all stainless steel watches can be had at a neglible discount from MSRP or as high 10%-15% a few years after their release. Those made from precious metals, can be had at even more generous discounts. There is no reason to expect that pricing will be different for the Milgauss.
The only Rolex watch to buck this trend is the all stainless steel Daytona’s which command a price premium of about 30% over MSRP. But Daytona’s themselves are not scarce. Two-Tone Daytona’s are readily available from authorized dealers, at prices below the premium price commanded by the all stainless steel models.
If the scarcity of stainless steel Daytona’s was punching prospective buyers to Omega, TAG, Panerai, 
IWC or some other manufacturer, than Rolex would have rectified this a long time ago. On the other hand, if the scarcity of all stainless Daytona’s pushes buyers to two-tone versions, there really is not need to correct the supply issue.
Given historical pricing, the non-green glass Milgauss should be available at MSRP or less a few months or maybe even as long as a year down the line. Maybe the green glass version might always be in a bit of a short supply, keeping its price above MSRP. How high? At most, at around 8-9K, similar to the all stainless Daytona’s premium. But I doubt it. The Daytona is a Rolex icon, and the Milgauss will simply never be one.
Rolex will eventually have to meet the market demand; otherwise people really needing anti-magnetic watches would head towards IWC. The only way that the Milgauss continue to remain scarce is if there is actually no demand from the general market, and Rolex will only produce them in sufficient number for enthusiast and collectors. Even than, the price will drop to MSRP.
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